Internet marketing – Identify your customer
Conclusion
Your target customer may not be the one who you think is and maybe even your product is not what you think is.
Overview
I was looking for some feedback about ProjectAndTask.com system.
Action
I made a 5mins video and ask following question on Linked In:
I am looking for valuable feedback on Project and Task management system
Do you understand importance of project management? Do you subcontract work or are you a freelancer?
Results
I was looking for feedback from project managers, subcontractors and freelancer – because I was expecting these are target customers for the ProjectAndTask management system. I have got feedback exactly from these people and for them Project management system was something completely different comparing to what I was presenting on the video!
Discovery
I know the system is useful and works great. I use it every day and saves me a lot of time, but looks like it is not a project management system!
Next steps
Now I need to figure out, what the system actually is. I also need to identify group of people who will use the system same way as I use it.
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